So a recent article by Nicola Mawson in the Business Day (http://www.businessday.co.za/articles/national.aspx?ID=BD4A969800) suggests that South Africa has not yet been fully hit by the digital revolution because only 10% of the market has access to the Internet (and not too many have high-speed connections). The same article says that cell phone penetration of the market stands at 70-75%, which is massive, and therefore the digital revolution is still on its way, so watch out...
Speakers at Moshito last year said the same: it's just a matter of time... Is this the same across the whole of the developing world? SA tends to be more cell-savvy like Asia. The answer is complex: both digital and CD will enjoy continued sales. Astute musos need to make sure they always have both available. Let your customers decide what they want.
The big question is: will the Chinese equivalent of Britney one day top the charts in her own country, or maybe even the United States? Bring on the Bollywood...
Wednesday, April 8, 2009
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment