Wednesday, April 8, 2009

Mobile Music

So a recent article by Nicola Mawson in the Business Day (http://www.businessday.co.za/articles/national.aspx?ID=BD4A969800) suggests that South Africa has not yet been fully hit by the digital revolution because only 10% of the market has access to the Internet (and not too many have high-speed connections). The same article says that cell phone penetration of the market stands at 70-75%, which is massive, and therefore the digital revolution is still on its way, so watch out...

Speakers at Moshito last year said the same: it's just a matter of time... Is this the same across the whole of the developing world? SA tends to be more cell-savvy like Asia. The answer is complex: both digital and CD will enjoy continued sales. Astute musos need to make sure they always have both available. Let your customers decide what they want.

The big question is: will the Chinese equivalent of Britney one day top the charts in her own country, or maybe even the United States? Bring on the Bollywood...

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