SA & India

Was watching CNN/BBC/Sky the other night about the Indian election. They said that the best way to reach the 700 MILLION Indian voters Barack Obama-style was through the cell phone, since like SA, India has very low market penetration with the Internet (only about 7%).

The lesson for music in developing world countries? The cell phone is king over the Net, any day of the week, and twice on Sundays. The cell phone may well be the CD player and the radio of the next 10 years.